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What Is Listing Command

Learn about what a Listing Command campaign is for your listings whether you were the listing or buyers agent!

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Written by steve Hundley

What is Listing Command

Listing Command automatically takes your listing and creates a circle prospecting campaign on steroids. It includes up to 3 channels with 2 different deliverables.

Automated Audience Creation: We use advanced algorithms to create a circle prospecting optimized audience around the listing.

Multi-Channel Marketing: We automatically implement the following marketing channels to reach potential buyers in the area:

  • Direct Mailers with variable QR codes

  • Text Messages with dynamic URLs

  • Facebook Campaign to homeowners in the area. (Additional ad spend (10% of audience size) required, paid separately to Meta)

  • Instagram Campaign to homeowners in the area. (Budget included in the above Facebook campaign)

Agent-Branded CTAs: Our campaigns have two customized Calls to Action:

  • "See how your property compares" (Text Messages and QR code takes them to a property comparison website with their property loaded!)

  • "See more about the property" (FB/IG ad takes them to a single property website)

Non-Social Option: Some agents may not want to advertise on social media, we have you covered! You can configure a non-social version that skips the FB/IG ads.

Investment (pricing): This is up to you! You can invest as little as $25 or as much as you want. Using our self-service Listing Command order flow, you are in control.

Each channel can be increased in blocks:

Direct Mail Postcards: Blocks of 20 at $25/block

FB/IG Traffic Ad: Blocks of 100 at $25/block

Text Messages: Blocks of 50 at $25/block

Benefits:

Time-Saving: Our system automates the entire marketing process, saving agents time and effort.

Targeted Marketing: Our advanced algorithms ensure that we target homeowners who are most likely to be interested in the property.

Multi-Channel Marketing: Our campaigns use multiple channels to reach potential buyers, increasing the chances of a successful sale.

Customized CTAs: Our campaigns have customized Calls to Action that drive potential buyers to take action.

Cost-Effective: Our pricing is competitive, and our add-ons are affordable, making our system a cost-effective way to market a property.

Results-Oriented: Our system is designed to produce results, generating more leads and ultimately helping agents sell more properties.

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