Listing Command: Effective Follow-up Strategies
Welcome to the user guide for effective follow-ups with Listing Command! This guide aims to equip you with effective strategies for meaningful communication with your prospects, derived from engagements via your Listing Command campaign.
Our sophisticated campaign incorporates three distinct channels:
Direct Mail
SMS/Text
Social Media
Direct Mail and SMS channels generate engagements that populate your Engagement Center or can be transferred to your CRM. Our social media channel is optimized for traffic generation and doesn't create specific engagements to follow up on.
Understanding Listing Command Engagement Information:
At the initiation of your Listing Command campaign, we create a dataset, including all homeowners in your target audience and their contact details. This dataset enables us to create unique QR codes or SMS links for accurate tracking, giving us detailed insights about who has scanned or clicked, information that is promptly relayed to you.
Channel-Specific Engagements:
Direct Mail: Our direct mailers contain QR codes unique to each recipient. Scanning the QR code logs an engagement, granting the homeowner access to a comparative analysis of their property with your listed/sold property.
SMS/Text: Our SMS campaign dispatches messages to homeowners around your listing with an invitation to explore how their property compares to your listing. Clicking on the link logs an engagement and directs them to the comparative website.
Best Practices for Follow-up:
Engagements derived from QR code scans and SMS link clicks indicate a certain level of interest, but they are essentially top-of-the-funnel activities. Often, homeowners may not be ready for in-depth conversations, but these engagements offer a chance to plant the seed for future business.
However, a careful approach to follow-up is necessary to avoid surprising or overwhelming homeowners. Remember, the art of follow-up is in gentle persistence. Instead of immediately engaging about the specific action (like scanning the mailer), we suggest a more general approach, such as:
"Hello, we've recently provided information on our new listing/sold property at 1234 Main Street to homeowners in the area. Have you had a chance to compare your home to the market listing?"
This soft approach ensures the homeowner doesn't feel their privacy has been infringed upon, and opens a comfortable space for further conversation.
By leveraging Listing Command's unique capabilities and adhering to these effective follow-up strategies, you'll be better positioned to nurture and convert prospects without overwhelming or alienating them. Remember, your ultimate goal is to create meaningful relationships that can develop into future business opportunities. Happy prospecting!