Neighborhood Command is a way to automate marketing to homeowners in a given neighborhood. By automatically sending out Facebook lead generation ads with engaging calls to action, SMS/Text Messages, and Direct Mail Postcards (with Smart QR codes), you are able to generate leads and follow up to create bonds with homeowners in any neighborhood you please!
It works like this, we need the area you want saved in your account, and the area MUST be optimized. We cannot do Neighborhood Command without an optimized audience. Once done, if you desire to run FB/IG ads, we'll need to make sure your Facebook account is sync'd up with TheGenie. After everything is all dialed in, you simply need a budget (Ad Spend paid directly to Meta) and your ad is ready to go.
If you are choosing to send SMS/Text messages, they will be one of the following message which we select at random for each homeowner (tags in brackets are replaced dynamically):
Discover the latest trends in your neighborhood! The [TagMonth] Real Estate Snapshot for [TagAreaName] is ready. Explore now: [TagLandingPage]. [TagNewLine] To unsubscribe, text STOP.
See what's new in the [TagAreaName] housing market this [TagMonth]! Your exclusive update is just a click away: [TagLandingPage]. [TagNewLine] Text STOP to opt out.
[TagMonth]'s Property Pulse for [TagAreaName] is here! Uncover key market insights: [TagLandingPage]. [TagNewLine] Reply STOP to cancel.
Facebook/IG Ad Example (color scheme & fonts to match your brand):
When they click on it, they must fill out the form on Facebook that asks for Name, email, and phone number. This information is sent over to your Engagement Center. The lead is then taken to a landing page that has a digital version of the market insider report.
Direct Mail Postcard Examples (these will contain our Smart QRs which when scanned log an engagement tied to the specific home that scanned):
Front 1
Back 1
Front 2
Back 2
What is the Neighborhood Command investment?
Neighborhood Command is configurable (For the FB/IG ad channel, Ad spend is paid DIRECTLY to Meta, We recommend a budget of around 10% of the audience size per month, ex: $50 for 500 homeowners)
TheGenie's service cost is as follows:
Facebook/IG (Increments of 100 homeowners)
$20 minimum (up to 1,000 homeowners)
$2 per 100 owners over 1,000
SMS/Text Messages (Increments of 50 homeowners)
$25 per 50 homeowners
Direct Mail Postcards (Increments of 20 homeowners)
$27 per 20 homeowners (postage included)