A standard Listing Command campaign comes with 3 channels automatically launched
Direct Mail - Hits the doors 8-10 days from order date
Facebook - Goes out the day of if ordered before 12:00pm PST, next day if ordered after
Text Message - Goes out the day of if ordered before 12:00pm PST, next day if ordered after
The Direct Mail and Text Message campaigns generate leads. The Facebook Ad is a traffic ad that drives eyeballs to a property website
Direct Mail
What do the mailers look like? They are injected with VARIABLE QR CODES which allow us to track exactly who scans them
As you can see, the QR code is hard to miss and we usually see around a 4-8% scan rate when sending these out.
SPECIAL NOTE: TheGenie can accept custom designs. You must make room for the variable QR code and it must be made according to the specifications attached to this article. There are additional fees on a scope and quote basis.
What do the homeowners see after scanning?
They are taken to our PROPERTY COMPARE page where they see a breakdown of statistics on their home versus your listing / pending / sold property. There are additional calls to action to download a market report or request a custom home evaluation to sell.