Map Explorer
Once inside the Map Explorer, you'll have two choices:
Select Area - If you know the name of the area you want to save. You'll have the option to search for a few different boundary types (school districts, cities, neighborhoods, etc) and either optimize the area, or go straight to the details to save an audience
Draw Area - If you need a custom area drawn, or if the area you want doesn't exist in TheGenie already, you can draw out any area you want and get instant statistics, pull audiences, and create content with Paisley.
Let's go over the Select Area section first.
You will be able to select the Area Type you want to show up in a search. This is the boundary category. For example, if you want school districts and zones to show up, make sure to highlight and click the School Area type to activate those boundaries. If you want to search for an area, you can do so by name, Area ID or Address.
Area Selector
Area Name - start typing in the name of the area and if it exists in TheGenie, a drop down will show up and allow you to select.
Area ID - Mostly for internal purposes. Each area has a unique Area ID attached to it and can be searched by entering it here.
Address - By entering an address, you can pull up a list of areas that contain that address. Just select it from the drop down.
We'll select one of the areas from the table above and dive into the Map Section
Map Section
The map section is broken up into 3 main parts
The map area and map tools. This is the part in the center where the outline of the area is shown. There is also an address bar in the upper right where you can enter an address if you wanted to be taken to a specific location on the map. On the right edge of the map, you'll have your drawing tools. If you click on the drawing tools, you're telling the system you want to start fresh so it will erase the current area you have loaded.
The Filter Section. On the top edge of the map you'll see filters you can select. You can filter by bedroom count, property type, or select from more filters. When you first save an area, we suggest leaving this alone as you can filter later within your My Areas section.
Area Options. Here you can either change the area you are viewing, toggle filters, clone to edit in our editor, go to detail and view the statistics, explore within to find areas within areas, or save and optimize by purchasing premium data for the area.
Now that we've seen the map explorer and discussed how to add new areas to your account, let's take a look at some existing areas in the My Areas section.