My Areas
My areas is where you can view the detailed breakdown of your saved areas, as well as access your audiences. First you'll see your areas on our Area Table.
You can click into any area to view the breakdown, or click the actions button to optimize, rename, edit in the map explorer, or delete the area. Let's click one of the areas in the table and go into the Area Details page.
Area Details Page
The Area Details page is where you can find market information, property counts, and audiences for specific areas. There are 4 main sections
Area stats and filters. You can view some market statistics including our patented area score, adjust filters to create a new audience segment, and save a new audience. You can also select which audience you can download in the sections below.
Area Score Algorithm (assumes you have zero exposure to the area)
1 = Expect a return on marketing > 2 years
2 = Expect a return on marketing within 2 years
3 = Expect a return on marketing within 18 months
4 = Expect a return on marketing within 12 months
5 = Expect a return on marketing within 6 months
Area Map and Property Count. This shows the map boundary and property counts for each property type
Audiences. This is where you can download your mail audience or your owner audience. An owner audience has both second and first owners on it, so it is typically larger in size. You can download your lists from this section by either clicking the "Download" text under the specific audience type, or by clicking the actions button and selecting download.
Optimized Data. If you have any optimized audiences, they will also show here as separate files.
Now that you've saved and analyzed your area, the next step should be to create some content with our AI colleague Paisley.