Q: Can Facebook's ad system target out-of-state property owners from The Farm Genie export file, or will it only match to the APNs within the farm?
A: Yes, Facebook's ad system can target out-of-state property owners as long as their names and zip codes are provided. The platform tries to locate users based on this information, regardless of their current state.
Additionally, there is an "Data Append" appointment type available, which can help in appending email and phone records to your exported lists. We utilize a proprietary system that processes each record through a sophisticated workflow, leveraging various data sources to maximize the match rate.
This method generally yields better results than using a single data source, with a match rate of approximately 65%-75% for the entire list. The appended phone numbers may include cell or home numbers, depending on the available data.