Optimized audiences are regular basic Genie audiences boosted up with more personalized audience information - things like phone numbers, emails, demographic profiles (Date of birth, occupation, languages spoken, etc), and financial profiles. You can take any saved audience and optimize it. Afterwards, you'll receive a CSV (Owner audience for social) or Excel file (Mail audience for mailers) for download with all of your optimized information on it - using our optimized audiences increase Facebook account match rate by 35% over our basic lists. Match more accounts, or get valuable contact information for follow up.

To optimize, select the "Optimized Audiences" section from the left-hand menu and click "Optimize a New Audience" on the page.

From there, you can select the area and audience you want. Remember, you may have MULTIPLE audiences per area (a simple example would be if you had an owner occupied audience versus a non-owner occupied audience) so select which one you want to optimize before moving forward.

Finally you'll see the quote for the optimized audience. This quote is a guesstimate as to how much the optimization will be. YOU WILL ONLY PAY FOR THE DATA THAT IS MATCHED. Anything leftover will exist as "Credits" in your account to be used for future optimization, or you can request a refund on left-over credits within 24 hours of purchasing the optimized file.